Sony’s introduces impressive BRAVIA LCD range ~ the X, W and D series to indian market. BRAVIA bring true-to-life HD quality color images through Sony’s premium BRAVIA Engine technology that refines images from the source for the final beautiful BRAVIA’s image.

Complementing the visual quality is Sony’s unique S-Force Front Surround system with just 2 powerful integrated built-in television speakers for remarkable virtual surround sound. These technologies bring extra definition and clarity, filling the room with a convincing simulation of multi-channel audio.

Sony is now in competition with Philips’ ambilight LCD HDTVs. Philips’ ambilight brings the visual effect to your watching room, by reflecting the dominant color in the screen on the mounted wall, so as to immerse you in the program, that you are watching.

In Television market, Philips has found a good success with ambilight. But, in gaming the same technology ( http://www.ambx.com/) has not found its success against Sony Playstations.

These new range of LCD televisions is the embodiment of Sony’s high definition commitment. Sony continues to strengthen its leadership in LCD television by delivering the most advanced technologies such as the introduction of Sony’s Advanced Contrast Enhancer to these new ranges of BRAVIA televisions. In addition to offering great picture quality to our customers, Sony has also factored in amazing sound quality and convenient connectivity features for the ultimate home entertainment experience,” said Masaru Tamagawa, Managing Director, Sony India.